CLIENT
Baozou

PRODUCTION COMPANY
Digital Twigs

Baozou is known for creating imaginative worlds around its characters for their line up of daily programming viewed by hundreds of millions of viewers. After a year of collaborating with Baozou on developing the show pacakging for their roster of regular entertainment, they asked us to imagine a farther reaching, inclusive world and identity for their forthcoming film division. To that end, we wanted to create a literal Baozou World that reflects their diverse and eccentric cast of characters. A planet that represents all the absurdity, magic and happiness they bring to their audience on a daily basis. Wang Nima is the iconic face of Baozou, so it is no surprise that we wanted this ‘’Baozou World" to be, quite literally, Wang Nima’s head!